McDonald’s is the definitive icon of fast food around the world, and having started in the 1950s and maintained this image for so long, there is no sign of it changing any time soon. However, there have been many subtle changes in its branding over the years, and this has only been made possible through its different methods of developing in different countries.
The iconic yellow M logo may remain the same in every country around the world, but there isn’t much else that’s set in stone for McDonalds’ branding. In Asia and Europe especially the incarnations of the brand are quite different to the famous imagery we see from America, and this is due to the company recognising the need to adapt to each very different market it has entered. Continue Reading