America is known for being the home of many of the world’s biggest brands, and is of course a massive test market that the rest of the world can look to for ideas about what might dominate global business next. There are a few emerging trends that we expect to see more of in the UK as they grow in popularity across the Atlantic.
1) Having everything for nothing
There is certainly a growing trend for on-demand services of all kinds, something that has been seen in America for some years now but only recently begun to catch on in the United Kingdom. For example, streaming services like Netflix and the newly launched YouTube Red are redefining the rules about how people pay for their entertainment – music streaming services likeSpotify, Apple Music and Tidal are doing the same in their market. Amazon has also been experimenting with food and drink delivery within hours, something they may be able to roll out to their whole product range within years. Everything is about paying a set fee for something and getting an unlimited amount back for your money, and since this is based around convenience and making life easy, people are increasingly getting on board with this. The idea of paying yearly subscriptions for music venues is something we expect to see launching within the next year, for example. Continue Reading